About CI · BI

CI logo type

whowho& company’s logo is a key element of whowho& company identity. We prohibit the arbitrary use of each component without complying with this regulation, and to prevent deformation, we shrink or expand it by a direct ratio.

CI symbol, signature

Whowho& company’s symbol/signature is the key element of whowho& company identity. We prohibit the arbitrary use of each component without complying with this regulation, and to prevent deformation, we shrink or expand it by a direct ratio.

BI logo type

whowho’s logo is a key element of the whowho identity. We prohibit the arbitrary use of each component without complying with this regulation, and to prevent deformation, we shrink or expand it by direct ratio.

Graphic motif

Whowho’s graphic motif is an element which intuitively shows the key value that whowho wants to convey to customers. We prohibit the arbitrary use of each component without complying with this regulation, and to prevent deformation, we shrink or expand it by direct ratio.

We have used the Blue Heart which represents Trust, Harmony, Peace, and Royalty as a motif in order to deliver whowho brand identity. It can more effectively deliver whowho’s own story to customers by more clearly showing the core values of whowho, which is sharing relief and security, and applying them to various media.

Color system

whowho coloer is a design element which can express the brand image efficiently.

  • PANTONE 2727C

    C76 M48 Y00 K00

    #3883ff

  • PANTONE 533C

    C94 M89 Y59 K39

    #1c273f

  • PANTONE 420C

    C27 M20 Y20 K00

    #c5c5c5

  • PANTONE BLACK C

    C78 M77 Y78 K57

    #2c2623